Hello there, I enjoy solving problems for a living.
I’m Farida, a product designer with a background in architecture, bringing over seven years of experience in the creative field. My journey has always been driven by a deep curiosity about how people interact with their environments—whether designing spaces or digital experiences.
Freestyle Libre Redesign
Glucose Monitoring App
Abbot Freestyle Libre is a continuous glucose monitoring system for diabetes patients that tracks glucose levels in real-time. My goal was to refine the user experience, making the app more inclusive and personalized.
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Tapestry
Interior Design Expert App
Tapestry is a platform that connects expert interior designers with users looking to style their homes. Rather than following trends. This platform helps users discover their personal style and create spaces tailored to their lifestyles.
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VHV
Liability Insurance Claim
This project focuses on redesigning VHV's digital liability claims process to make it more human, intuitive, and user-friendly. The goal was to reduce friction, increase clarity, and empower users to submit claims with confidence.
coming soon
I’ve had the chance to work on a variety of projects, including competitions and VgV procedures, collaborating with different teams across multiple project phases. This experience gave me valuable insights into teamwork and what makes projects successful. I worked on hospitals, laboratories, and university buildings, learning firsthand about user needs and functional design. With over 10 projects under my belt, I regularly visited construction sites, worked closely with stakeholders to resolve challenges, and honed my skills in problem-solving, user research, and empathy.
Project Architect
Telluride Architektur
January 2022 - June 2024
I started at Behnisch Architekten as an intern in Munich before spending a year in the Boston office, where I was later hired as an architect. During my time there, I worked primarily on schools and residential buildings, gaining hands-on experience through site visits and deepening my technical construction knowledge. Problem-solving became a key part of my work, as I navigated design challenges and on-site issues. Sustainability played a major role in every project, and I learned a lot about integrating sustainable strategies into architecture.
Project Architect
Behnisch Architekten
September 2019 - November 2021
I worked on urban interventions in downtown Cairo, where I experienced firsthand how design must adapt to an ever-changing, dynamic city. The fast-paced, complex urban environment taught me to think on my feet, finding creative solutions that balanced functionality with the city’s evolving needs. Through this work, I also rediscovered Cairo—the city I’m from—through a problem-solving lens, gaining a deeper appreciation for its layers of history, movement, and informal urban patterns.
Project Architect
CLUSTER Cairo
March 2019 - July 2019
Available for Work
